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HCC MAN1021 quiz 8




Question;Question 1;Global;business ____.;a.;refers;to sales made to people from different cultures, different regions, and;different nations;b.;is the;buying and selling of goods and services to people from different countries;c.;includes;any sale of goods and services;d.;only;involves companies with more than 50 employees;e.;is;unregulated;Question 2;Nestl? is;a company based in Switzerland with manufacturing plants in Columbia;Australia, Canada, Egypt, Kenya, and more than 90 other nations. Nestl? is an;example of a ____.;a.;multinational;corporation;b.;ethnocentric;organization;c.;multidomestic;global company;d.;macro-marketer;e.;acculturated;corporation;Question 3;Historically;most companies have used the ____ to successfully enter foreign markets.;a.;phase;model of globalization;b.;market;echo approach;c.;ripple;approach;d.;global;new venture approach;e.;guerrilla;approach;Question 4;Which of;the following represents the correct sequence for the phase model of;globalization?;a.;home;country sales, exporting, job ventures, strategic alliances, and direct;investment;b.;exporting;cooperative contracts, wholly-owned affiliates, strategic alliances;c.;exporting;strategic alliances, cooperative contracts, wholly-owned affiliates;d.;exporting, cooperative contracts;strategic alliances, wholly-owned affiliates;e.;exporting;wholly-owned affiliates, cooperative contracts, strategic alliances;Question 5;occurs when a company sells domestically produced products to customers in;foreign countries.;a.;Licensing;b.;A joint;venture;c.;Exporting;d.;Franchising;e.;Direct;foreign investment;Question 6;are;both examples of cooperative contracts.;a.;Direct;investment and indirect investment;b.;Joint;ventures and strategies alliances;c.;Direct;exporting and indirect exporting;d.;Franchising and licensing;e.;Licensing;and joint ventures;Question 7;Sodima is;a French cooperative that owns the name, the trade secrets, and the patents on;Yoplait yogurt. General Mills pays Sodima for the right to sell Yoplait yogurt;in the United States. This is an example of ____.;a.;exporting;b.;licensing;c.;a;strategic alliance;d.;direct;investment;e.;a;global joint venture;Question 8;Starbucks;is a chain that is rapidly expanding its global operation. As it expanded into;South America, its research showed that Chileans on average drink only 150 cups;of coffee annually, and people in Argentina only drink about half that amount.;An average citizen of the United States drinks 345 cups annually. These;differences in annual coffee consumption most likely reflect ____.;a.;differences;in internal marketing strategies;b.;economic;uncertainties;c.;cultural;differences;d.;nationalistic;motivations;e.;policy;uncertainties;Question 9;A news;article on Latin America read, ?Mexico is the closest Latin America gets to the;U.S. both geographically and culturally.? According to Hofstede, this means the;Mexican culture ____.;a.;does;not support individualism;b.;is;strong in power distance;c.;has a;masculine orientation;d.;is not;oriented towards individualism;e.;is;accurately described by all of these;Question 10;Ford;Motor Company owns and operates a $1.9 billion manufacturing plant in Brazil.;What method for organizing for global business has Ford used in this example?;a.;joint;venture;b.;wholly;owned affiliate;c.;strategic;alliance;d.;cooperative;contract;e.;strategic;franchise


Paper#53803 | Written in 18-Jul-2015

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