Question;Integrated Marketing CommunicationsSee Your Favorite Super Bowl Ads Again and Again! Read the Going Online exercise on page 462 in the text.Which ads are your favorites? What makes them good ads?Compare the ads from the same advertiser for different years. What changes do you notice?What message does your favorite ad convey?Using Social Media (graded)What are some of your favorite social networks? Read the Marketing Matters box on page 501.Which is your favorite social network? Why?How is user-generated content presented by someone using Facebook?What are some ways that brand managers use Facebook to converse with a brand?s fans?
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