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Final exam




Question;Take Test: Final Exam (Chapters 11-21);Question 1;1 points;Saved;Scenario 21.2 Use the following to answer the questions.;Glenwood Pet considering implementing a new pricing strategy for its;veterinarian services. After reviewing the previous three years' revenue;Glenwood finds that most of its customers bring their pets in for the required;annual vaccinations and then only if the animal is ill. Glenwood's objective is;to generate more income per customer on an annual basis. The hospital has;previously priced its services by charging a flat fee for the ofce visit, a fee;for each vaccine, and a fee for each type of examination;beyond the basic ofce visit. Most customers pay the flat ofce fee and a fee for;a rabies vaccine. Glenwood is now considering a new plan where the pet owner;would pay one fee that would cover an ofce visit, the required rabies vaccine;and additional vaccines that prevent heartworm, kennel-cough, and fleas.;Glenwood hopes to encourage the pet owners to view their pet's health as part;of a prevention program, rather than a one-time annual visit. Refer to Scenario;21.2. Glenwood's previous pricing strategy is an example of ____ pricing, while;the new;strategy is an example of ____ pricing.;percentage, cost-based;cost-based, psychological;sales-based, customary;a la carte, bundledemand-based, bundling;;Page 1 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 2;1 points;Saved;Scenario 21.2 Use the following to answer the questions.;Glenwood Pet considering implementing a new pricing strategy for its;veterinarian services. After reviewing the previous three years' revenue;Glenwood finds that most of its customers bring their pets in for the required;annual vaccinations and then only if the animal is ill. Glenwood's objective is;to generate more income per customer on an annual basis. The hospital has;previously priced its services by charging a flat fee for the ofce visit, a fee;for each vaccine, and a fee for each type of examination;beyond the basic ofce visit. Most customers pay the flat ofce fee and a fee for;a rabies vaccine. Glenwood is now considering a new plan where the pet owner;would pay one fee that would cover an ofce visit, the required rabies vaccine;and additional vaccines that prevent heartworm, kennel-cough, and fleas.;Glenwood hopes to encourage the pet owners to view their pet's health as part;of a prevention program, rather than a one-time annual visit. Refer to Scenario;21.2. Glenwood has decided that it is going to ofer a special package o fer if;the prevention plan is purchased within the first30 days of each year's time;for vaccinations.;This type of pricing strategy would be an example of;customary pricing.;secondary-market pricing.;introductory pricing.;periodic discounting.random discounting.;Question 3;1 points;Saved;A product that has more features than those of its;competition, or that of higher quality, warrants using which type of pricing;strategy?;Custom pricing;Special-event pricing;Premium pricing;Price liningBait pricing;Question 4;1 points;Saved;When Sharp first introduced its line of graphing;calculators, it set thehas lowered the price as competitors have entered the;market. The pricing strategy;initially used by Sharp is called;customary pricing.;odd-even pricing.;penetration pricing.;price skimming.prestige pricing.;;Page 2 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 5;1 points;Saved;When Mia and Shane are planning their honeymoon, their;travel agent;they buy a special package, their trip to Paris will include;meals, tickets to the theater, and a rental car in addition to airfare and a;hotel. This is an example of the use of;multiple-unit pricing.;bundle pricing.;prestige pricing.;price lining.price packaging.;Question 6 1 points Saved;Scenario 21.1 Use the following to answer the questions.;Suppose that considering a new line of sunglasses that would be sold in major;department stores. The new line would be positioned as a more distinctive brand;than the typical glasses sold through department stores, and would be priced;higher than other brands in the store;but a lower price line than the current Ray-Ban lines that;are sold through more selective stores. In determining the price for this;sunglass line, Ray-Ban wants to gather information about all brands sold in;department stores and about customers' perceptions of those brands. Refer to;Scenario 21.1. Given Ray-Ban's plan for positioning the new;sunglass line, they should use a ____ strategy when;introducing their new product.;promotional;penetration;price-skimming;referencesecondary-market;Question 7;1 points;Saved;When determining markup as a percentage of cost, divide the;markup;price.cost.;Remaining Time:09minutes, 44seconds.;Question Completion Status;1 points;Question 8;Saved;Pricing strategies and methods;help direct and structure the selection of a final price.;are the last decisions made for a new product.;are the same for all of a company's products.;are the most important decisions made for a product.;;Page 3 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;require limited planning on the part of management.;Question 9;1 points;Saved;Which of the following pricing objectives sets prices to;recover cash as possible?;Market share;Profit;Cash flow;Return on investmentProduct quality;Question 10;1 points;Saved;If Nabisco wants to quickly gain a large market share with;its new linesnack crackers, it should use;penetration pricing.;random discounting.;captive pricing.;price skimming.everyday low prices.;1 points;Question 11;Saved;Products for which buyers are willing to spend much time;comparing;for diferences in prices, product features, and services are;called ____ products.;shopping;specialty;service;convenience;unsought;1 points;Question 12;Saved;Which of the following is the most typical example of a new;product;Pringles sold in snack-sized containers;A brand-new nut discovered in Africa;A car that uses no oil or gasoline;Shoes that literally make you run faster;A device that cools your car while parked outside;;Page 4 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 13 1 points Saved;Scenario 11.2 Use the following to answer the questions.;Megabus isin the Northeast and Midwestern United States, plus in Canada. It;ofers travelers a cheap alternative to driving and flying between large cities;keeping the fares extremely low yet ofering the latest technology. Unlike the;traditional Greyhound Lines, Megabus is an;express service, and is equipped with Wi-Fi, video screens;headsets, and seat belts. Many buses also run on biodiesel fuel. Additionally;Megabus picks up and drops of people in the centers of cities rather than at;inconveniently -located terminals. Patrons can book tickets at;where some fares begin at just $ 1. Routes are limited, and are ofered out of;cities such as Toronto, New York, Baltimore, Philadelphia, and Chicago.;Recently, its competitor Greyhound, has launched two new bus lines, BoltBus and;NeOn, with similar fares and high-tech amenities. A fare on NeOn bus from;Bufalo, NY to New York City is $50.00 roundtrip, while the same fare through;Greyhound's traditional bus line costs $ 92.00. The benefit of Greyhound's;traditional line is that there are more departure times and more stops in;smaller towns along the way. Refer to Scenario 11.2.;What product(s) is Megabus marketing?;Megabus is a service and therefore is not marketing a;product.;The ride between cities is a service product and is the only;one Megabus is marketing.;The ride between the cities, which is the core product, plus;the supplemental features of Wi-Fi, video screens, and other technology.;The ride between cities, which is a convenience product.The;ride between cities, which is a shopping product.;Question 14 1 points Saved;The makers of Tide Detergent recently created;pods" of the product,small, square, plastic-wrapped packet that was;easier to use. Since it is packaged in these square pods, it requires no;measuring and can be transported more easily if one is;carrying clothes to a laundromat. This change in packaging;is a strategy that can most likely help boost sales in the ____ stage of the;product life cycle.;maturity;growth;introduction;market reductiondecline;Question 15;1 points;Saved;The stage of the product life cycle when marketers consider;eliminating;not contributing to profitability or the overall;efectiveness of a product mix is the;stage.;maturity;declinegrowth;;Page 5 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;introductionreorganization;Question 16 1 points Saved;As Jessica enters Audio Jetz car electronics department, she;is askedshe has seen the new plug-in cell phones with cofee-warming app. She;answers that she;didn't know that this type of app for cars was available.;Based on this information, she is now in what stage of the product adoption;process for this item?;Awareness;Interest;Evaluation;TrialAdoption;Question 17;1 points;Saved;An accountant buys a supply of pencils to be used in;calculating the taxes;business firms. Based on this information, pencils in this;case would be considered what type of product?;Business;Process materials;Raw material;Convenience;Consumer;Question 18 1 points Saved;Lindsay stops by the Safeway grocery, her preferred store;on the way;She picks up her usual brand of laundry detergent and orange;juice, but she sees that there are no more range-free eggs available. Lindsay;is very concerned about the ethical treatment of animals and so she leaves;Safeway and goes to another grocery to purchase the range-free eggs. Lindsay's;purchase of the laundry detergent and orange juice would most likely be;classified as _____ products. Her purchase of the eggs would most likely be;classified as ______ products.;convenience, brand loyal;convenience, shopping;convenience, specialty;shopping, specialtyshopping, shopping;;Page 6 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 19;1 points;Saved;When Jones' Soda launched its Turkey Gravy flavored soda, it;was hoping;advantage of the short-lived clear-products fad. By the time;it launched the soda, the fad for quirky soda flavors had already waned, and;customers were no longer clamoring for these type of products. The reason this;product failed is;poor timing.;the company's failure to match product oferings to customer;needs.;inefective branding.;design problems.overestimation of market size.;Question 20;1 points;Saved;Which of the following service providers are most likely to;use demand;Dentists;Lawyers;Doctors;Hair stylists;Cruise ships;Question 21 1 points Saved;Dentists find it difcult to attract customers because many;customerswhether or not the product ofered is beneficial. This aspect of the;dentist's product is;called ____ quality.;search;experience;credence;tangibleseparable;Question 22;1 points;Saved;Which of the following is the best example of a high-contact;service?;Appliance repair;Newspaper delivery;Dog training;Interior decorating;Plastic surgery;;Page 7 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 23;1 points;Saved;Many services base their success on building a group of;satisfied customers;services on a regular basis over long periods of time. This;critical component of success is referred to as;partnerships.;repeated customer contact.;inseparable clientele.;long-term customers.client-based relationships.;Question 24;1 points;Saved;Tina, a waitress at the Riverfront Grill, is angry that a;customer complained;was cold because of her slow service. Riverfront owner Max;Grifn reminds her that she must focus on service quality as defined by;the health department.;restaurant management.;the customer's perceptions.;temperature guidelines.general practices.;Question 25 1 points Saved;Maria asks Glenda what housecleaning service she would;recommend responds that Pristine Cleaning is great if you can be assured that;Janice will be the;person assigned to your house. Glenda's recommendation;addresses which of the;following service features?;Heterogeneity;Intangibility;Perishability;InseparabilityHomogeneity;Question 26;1 points;Saved;The heterogeneity characteristic of services provides;marketers with tremendous opportunity to;customize their services to meet unique individual needs.;hold down the cost of providing services to customers.;create standardized packages that will appeal to many;customers.;ofer the same service as all of their competitors.develop;relationship marketing with their customers.;;Page 8 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 27;1 points;Saved;Children with muscular dystrophy who receive treatments;developed through research programs funded by MDA represent ____ for this;charitable organization.;target publics;target population;general publics;focus groupsclient publics;Question 28;1 points;Saved;Any service provider that ofers time-sensitive services;receives most during;peak demand.;heavy use time.;the of-season.;preferred demand.customer contact time.;Question 29;1 points;Saved;Paid personal communication that attempts to inform and;persuade customers to purchase products in an exchange situation is called;advertising.;sales promotion.;personal selling.;target marketing.public relations.;Question 30;1 points;Saved;Jin Xiao, a trained engineer, is a salesperson for a;chemical manufacturer;current customers with advice about a product's;characteristics and applications. He is a(n);missionary salesperson.;trade salesperson.;field order taker.;inside order taker.technical salesperson.;;Page 9 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 31;1 points;Saved;The stage of the personal selling process in which the;salesperson attempts;favorable impression, gather information about the;customer's needs and objectives, and build a rapport with the prospective;customers is called;prospecting.;preapproach.;approach.;making the presentation.overcoming objections.;Question 32;1 points;Saved;Creative selling, which requires that salespeople recognize;a potentialthen provide the prospect with the necessary information, is;performed by;order takers.;order getters.;missionary salespeople.;trade salespeople.technical salespeople.;Question 33;1 points;Saved;Which of the following is not true when making the sales;presentation?;The salesperson should focus on anticipating questions and;answering them before they're asked.;The salesperson must spark interest in the product.;The salesperson should not only talk but also listen to the;customer.;The salesperson should involve the customer by having him or;her hold, touch, or use the product.;A salesperson should not sound like he or she is just;reading a script (i.e., he or she should be flexible and respond to the;customers' comments).;Question 34;1 points;Saved;Fraudulent usage, inability to attract potentially;brand-loyal customers;current customers but not new customers are believed to be;disadvantages of which of the following?;Sweepstakes;Money refundsFrequent-user incentives;;Page 10 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Coupons;Premiums;Question 35;1 points;Saved;A major disadvantage of personal selling is that it;is not remembered as well by consumers as advertising;messages are.;cannot easily adjust the message to satisfy a customer's;information needs.;is very expensive per contact.;does not provide immediate feedback.;is not compatible with other promotional activities.;Question 36 1 points Saved;A sales representative for Coca-Cola travels to various;restaurants tomuch syrup the customer needs for the coming period. This sales;representative would be classified as a(n);order getter.;inside order taker.;field order taker.;missionary salesperson.;Question 37;1 points;Saved;Kayla is the owner of a group of women's clothing stores;located throughout midwestern United States. Recently, she made a large;purchase from a leading clothing manufacturer, and was given ____, which is a;gift to a retailer who purchases a specified quantity of merchandise.;a dealer loader;a premium;push money;a merchandise allowancea buy-back allowance;Question 38;1 points;Saved;The first stage in the development of any advertising;campaign is;creating the message.;setting the budget.;identifying the advertising target audience.;;Page 11 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;defining the advertising objectives.creating the advertising;platform.;Question 39;1 points;Saved;Alan is the CEO of Greensprings Landscaping. At the recent;budget planning;Alan stated that last year's sales were down from the;previous period. He then went on to say that Greensprings would have a budget;of $100,000 for advertising in the coming year. In this instance, Alan was;using the;arbitrary approach.;executive decision process.;objective-and-task approach.;percentage-of-sales approach.competition-matching approach.;Question 40;1 points;Saved;Advertising appropriations are largest for which type of;product?;Business products;Convenience goods;High-priced products;Specialty goods;Infrequently purchased goods;Question 41;1 points;Saved;When developing an advertising campaign, benchmarks need to;be included;campaign platform.;evaluation of the advertising efectiveness.;statement of advertising objectives.;media plan.budget.;Question 42;1 points;Saved;Brian is responsible for the promotions and public relations;of his firm;rubber tires. A recent development in technology may change;the way in which the rubber for tires is produced, allowing it to be sourced;from the roots of dandelion plants. Brian would like to have a story run on the;evening news or in the local newspaper about this development, but he knows;that this story is likely to be rejected by media personnel because the;material is;too long.;;Page 12 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;written at too high a reading level.;submitted by an organization that the media does not like.;not persuasive enough.not newsworthy.;Question 43 1 points Saved;Some of the posttest methods for measuring advertising;efectivenesswell consumers remember advertising and include (1) recognition;tests and (2) recall;tests. What is the basic diference between these two;approaches?;The actual ads are shown in the former but not in the;latter.;The former method relies on memory alone, and the latter;shows the actual ads.;One uses a consumer jury, the other uses random individuals.;The respondents are given class clues in the latter but not;in the former.;One is used primarily by the government, and the other is;used by private businesses.;Question 44;1 points;Saved;If an advertising campaign is aimed at increasing brand;awareness and knowledge of a product's features, the advertising objective;should be stated in terms of;market share.;dollar sales.;unit sales.;communication.long-run goals.;1 points;Question 45;Saved;If during an advertising campaign a certain portion of;advertising runs;then during specific periods additional advertising is used;to intensify the level of;communication, a(n) ____ media schedule is being used.;beating;alternating;flighting;continuous with emphasis;pulsing;Question 46;1 points;Saved;The Bentley Agency places $2,500 in radio spots and $17,500;in television;Darnell Insurance in June. For its eforts this month, the;agency "traditionally" would;;Page 13 of 28;Take Test: Final Exam (Chapters 11-21);12/13/13, 2:06 PM;receive ____ in compensation.;$2,500;$10,000;$1,000;$5,500;$3,000;1 points;Question 47;Saved;If Carnival Cruise Lines increased the price of its;seven-day cruise package;and, as a result, experienced a20 percent decline in;customer bookings, Carnival's demand would be;steady.;inelastic.;elastic.;prestige.marginal.;Question 48;1 points;Saved;Jared is developing a business plan for a new type of;bicycle helmet. He;finding the point at which the costs of producing the helmet;will equal the revenue earned from selling the product. Jared is interested in;finding the;elasticity of demand.;breakeven point.;variable costs.;price elasticity.;the sum of fixed costs.;Question 49;1 points;Saved;The degree to which the price of a product enhances a;customer's satisfaction purchase experience and with the product after the;purchase is part of their;response.;reference.;interpretation.;price satisfaction.price-consciousness.;Question 50;1 points;Saved;;Page 14 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Steak is an example of a product that has an elastic demand;for most people, because when price goes up quantity demanded goes down;proportionally more.;Elasticity of demand is the relative responsiveness of a;change in quantity demanded to changes in price.;If marketers can determine price elasticity, then setting;prices at optimum levels is much easier.;When price is raised on a product that has an inelastic;demand, then total revenue will decrease.;A product like electricity has an inelastic demand.;Question 51;1 points;Saved;What a price means or what it communicates to customers is;called;reference.;response.;interpretation.;internalization.signaling.;Question 52 1 points Saved;When marginal cost is equal to marginal revenue, the firm;should;produce more to increase profits.;produce less to decrease total costs.;stop producing additional units to maximize profits.;provide discounts to encourage purchases.intensify;distribution to increase sales.;Question 53;1 points;Saved;Sellers that emphasize distinctive product features to;encourage brand among customers are practicing;product competition.;nonprice competition.;brand diferentiation.;price competition.competitor diferentiation.;Question 54;1 points;Saved;Safe Auto advertises its automobile insurance as;minimum coverage for minimum;;Page 15 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;budgets." Safe Auto is engaging in;non-price competition.;demand-based pricing.;competitive pricing.;price diferentiation.price competition.;Question 55 1 points Saved;In conducting an assessment of her accounting firm, Paige;discoversresults: average charge per customer = $250, rent = $12,000, total;billings = $150,000, employee compensation and benefits = $60,000, and other;costs = $110,000. Given;these results, Paige's profits would equal;a loss of $20,000.;a loss of $32,000.;$28,000.;$40,000.$222,000.;Question 56;1 points;Saved;IMA Wholesalers is a distributor of car repair parts and;supplies, selling;and auto repair service businesses. Recently, IMA has been;promoting the Pennzoil brand of oil over the Quaker State brand of oil by;ofering larger discounts to the channel members. If IMA continues to do this;is likely to result.;channel disintegration;vertical channel integration;horizontal channel integration;channel conflict;a tying arrangement;Question 57;1 points;Saved;A channel of distribution is defined as a group of;individuals and organizations;consumes about one-half of every dollar spent on products in;the United States.;directs the flow of products from producers to customers.;links producers to other marketing intermediaries.;takes title to products and resells them.;manages transportation and warehousing functions.;;Page 16 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 58;1 points;Saved;Eric is concerned about not having enough air conditioning;units in inventory;July, and August so he keeps extra inventory to guard;against stockouts during this critical period. Eric is keeping;short order lead times.;just-in-time inventory.;a controlled usage rate.;safety stock.excessive inventory.;1 points;Question 59;Saved;Because the iPhone is such a popular product and the company;is so;is in a position to exert considerable control over channel;structures and the way the;iPhone is marketed. This is an illustration of channel;in the distribution channel.;conflict;leadership;dominance;cooperation;negotiation;Question 60;1 points;Saved;Organizational buyers are especially partial to direct;marketing channels;they buy cheap materials in large quantities.;they try a new product for the first time.;they are filling an order for a very important customer.;a modified rebuy type of decision is involved. expensive;and/or complex equipment is involved.;Question 61;1 points;Saved;The reasons a vertically integrated channel can be more;efective against competition is because of all of the following except;the consolidation of power.;tightly controlled and bureaucratic management style.;the ability to inhibit competitors.;the sharing of responsibilities and information.increased;bargaining power.;;Page 17 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Question 62;1 points;Saved;Scenario 15.1 Use the following to answer the questions. Liz;Claiborne;several diferent brands, under their own Claiborne name;label, as well as others. Their primary brands, such as Liz Claiborne, Liz;Co, and DKNY, are sold to wholesalers. These brands are then available;through retail department stores such as Kohl's and Macy's. Their;wholesale-based brands division is positioned as customer-focused and cost-efcient.;Their premium brands division includes labels such as Kate Spade, Juicy;Couture, and Mexx. These premium brands are sold through stores that the;Claiborne company owns. Refer to Scenario 15.1. If Liz Claiborne were to;distribute their Kate Spade brand through its company-owned stores and through;wholesalers, to major department;stores, then Liz Claiborne would be using ____ distribution.;intensive;vertical;horizontal;dualexclusive;Question 63;1 points;Saved;Supply chains for durable goods typically begin at _____ and;end at;Raw materials, the retailer;Suppliers, the retailer;Raw materials, the customer;Suppliers, the customer;Retailers, the customer;Question 64 1 points Saved;In the distribution channel for Domino's Pizza, channel;members areagreements that spell out the obligations and rights of each member.;This is an example;of a(n) ____ vertical marketing system.;contractual;administered;corporate;negotiatedinstitutional;Question 65 1 points Saved;When Jify-Pop packaged its popcorn in an aluminum skillet;complete handle, it designed the package to become the cooking utensil. After;cooking, the handle;was removed and the package became the popcorn bowl.;Jify-Pop's popcorn in this case is an example of _____ packaging.;secondary-use;;Page 18 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;multiple;innovative;category-consistent"green;1 points;Question 66;Saved;The brand name Hamburger Helper would most likely be;considered;arbitrary.;generic.;suggestive.;descriptive.;fanciful.;1 points;Question 67;Saved;When Starbucks introduced their new instant cofee brand;Via, the company;in packages of three single-cup units. Starbucks' primary;objective for selling Via in three-unit packages rather than single-unit;packages was most likely;to encourage the consumer to try the product several times.;to encourage a higher consumption of all Starbucks products.;to sell more because of infrequent cofee purchases.;to reduce costs in the distribution and handling of the Via; engage in environmentally responsible behavior.;Question 68;1 points;Saved;The Fair Packaging and Labeling Act focuses on the voluntary;adoption;standards by firms within industries. It also provides;enforcement power to the Federal Trade Commission and the Food and Drug;Administration, and establishes;specific package colors for selected product categories.;package design approval procedures.;mandatory labeling requirements.;designated package sizes for certain product categories.;packaging regulations from the Consumer Product Safety;Commission.;Question 69;1 points;Saved;All Healthy Choice products come in green boxes with the;same Healthy Choice logo. This is an example of the use of;;Page 19 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;category-consistent packaging.;family packaging.;multiple packaging.;family labeling.;Question 70;1 points;Saved;Brand name awareness is an important element of brand equity;because is more likely to be in a customer's ____ than an unfamiliar brand.;inept set;loyalty set;preference group;brand groupconsideration set;Question 71;1 points;Saved;The spray bottle for Windex Glass Cleaner could be;considered a secondary because;its shape is ideal for multiple-unit packaging.;glass cleaner works on chrome as well as glass.;the spray nozzle has an adjustable valve.;customers can reuse it for other purposes.;it has a shape similar to other glass cleaner bottles.;Question 72;1 points;Saved;If Ralph Lauren, a designer of fine clothing, authorized Dan;River Millssheets under the Ralph Lauren name?this arrangement is an example of;brand extension.;brand licensing.;product continuation.;private branding.individual branding.;Question 73;1 points;Saved;The Anderson Advertising Agency was developing a name for;their client's;towel product. They finally settled on the name;Soaker." Regarding the factors that marketers consider when;selecting a brand name, which one does this best fulfill?;;Page 20 of 28;Take Test: Final Exam (Chapters 11-21) 12/13/13, 2:06 PM;Compatibility with other products in the line;Flexibility to be used in various types of media;Using fabricated names that cannot be duplicated;Indicating the product's major benefits;Keeping the brand name easy to remember;Question 74;1 points;Saved;Alison asks ten of her friends over to her home to learn;about exciting products. A salesperson from Angel Products makes a presentation;and takes the;women's orders. This is an example of;a party plan.;telemarketing.;a warehouse club.;direct marketing.;a catalog showroom.;Question 75;1 points;Saved;An arrangement in which a supplier grants a dealer the right;to sell products for some type of consideration is;selling products on consignment.;retailing.;wholesaling.;licensing.franchising.;Question 76;1 points;Saved;Which of


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