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APU BUSN 100 Week Two Quiz 2014

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Question;Question 1 of 10 0.0/ 10.0 Points1. Models are_____ A.Hired to represent an organization B.Are things we are not familiar with C.Business construction projects D.Representations of things in the real world Question 2 of 10 0.0/ 10.0 PointsThe value proposition is_____ A.Used to price a product B.Consumer perception of something superior to the competition C.Negotiated during the sales process D.Not a reliable resource Question 3 of 10 10.0/ 10.0 PointsWhich of the following is not a target audience A.Generation X B.Anyone who likes ice cream C.Senior citizens D.College students Question 4 of 10 10.0/ 10.0 PointsThe strategy is the design of a business model TrueFalseQuestion 5 of 10 10.0/ 10.0 PointsA model must have the following pre-requisites in order to implement and test it A.A company owner, sound budget, leader, human resources, customers B.A company owner, sound budget, suppliers, human resources, training C.A company owner, leader, human resources, training D.A company owner, sound budget, leader, human resources, training Question 6 of 10 10.0/ 10.0 PointsThe marketing model is based on the premise that consumers buy products more than solutions TrueFalseQuestion 7 of 10 0.0/ 10.0 PointsThe Value Chain Model addresses how value is created for the business TrueFalseQuestion 8 of 10 10.0/ 10.0 PointsThe Marketing Mix is comprise of A.Perception, prediction, perfection, promotion B. Product, price, promotion and placement C.Customer, cost, communication, convenience D. Product, perception, price, promotion Question 9 of 10 10.0/ 10.0 PointsThe primary activities in the value chain are A.inbound logistics, outbound logistics, marketing and sales, and service B.outbound logistics, operations, marketing and sales, and service C. inbound logistics, operations, outbound logistics, and service. D.inbound logistics, operations, outbound logistics, marketing and sales, and service Question 10 of 10 0.0/ 10.0 PointsCompanies can succeed without a business model TrueFalse

 

Paper#53933 | Written in 18-Jul-2015

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