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SHu QSO690 case 3 assignment




Question;Southwest Airlines: Singin? The (Jet) Blues;General Guidelines;Notes;?;This case is in the PDF located on the;Learning Modules page. Read the case carefully, at least twice.;?;This case was written in 2004. You are;welcome to use any additional information on the performance of Southwest since;2004 in answering the questions. In case you have traveled with Southwest, you;are also welcome to use your personal experience in answering the questions. For;additional information on Southwest Airlines, you can visit their website at;?;This is the cover page of your case report.;Word-process your case report within this template. Do not change the header or;footer. They contain course number, term, name of case and page number, which;are all required.;?;Use 12-point regular Times Roman font and 1.5-line;spacing.;?;Use Equation Editor (Insert/ Object/;Microsoft Equation) to word-process formulas, if required for the case.;?;Use Excel for graphs and Drawing Tool in Word;for diagrams, if required for the case.;?;Do minimal rounding at intermediate steps;(use at least four significant digits). Round off the final answers;appropriately.;?;Create a single Word document by pasting all;your Excel work into this Word document.;?;Answer the questions given below in preparing;your report for the case. Do not use the questions given at the end of the;case.;?;Your comments must relate directly to the;case. General comments are not expected.;Analysis of the Case;? To what do;you attribute the success of Southwest Airlines? (100?200 words);? How;significant is the 10?15 minutes turnaround time of Southwest?s aircraft in;terms of savings in investment and aircraft utilization compared to;competitors? (100?200 words);? What;challenges is Southwest facing in the future, and how should they meet those;challenges? (100?200 words);? What;should their business and operations strategy be for the future? (100?200;words);? Has Gary;Kelly, the new Southwest CEO since 2004, been able to maintain the;profitability of Southwest Airlines while insuring the continuation of their;unique culture? Visit for;information that may be helpful in answering this question. (100?200 words)


Paper#54231 | Written in 18-Jul-2015

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