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Gucci Group N.V. (A) case 1. What are the main characteristics of the modern

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Question;Gucci Group N.V. (A) case1. What are the main characteristics of the modern luxurytrade? What are new trends?2. What are the characteristics of Gucci?s supply chain strategies? What effects do they give to achieve cost reduction as well as the brand? Why?3. Why do you think Gucci did not want to remain merely in the ?handbag? business? Do you think Gucci?s multi-brand group business model work?4. Describe Gucci?s strategies to keep and strengthen its brand. Describe Gucci?s core competences that enabled to survive in the fierce M & A environment.

 

Paper#54504 | Written in 18-Jul-2015

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