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BUSN - FastFit Case Study (v9)




Question;FastFit Case Study (v9)Description of FastFit?s OperationsFastFit sporting goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. Their store employees are very knowledgeable and maintain a relationship with their customers. They operate in 5 upscale retail stores in the NewEngland market, their headquarters (HQ) are in Burlington MA and they have a warehouse in Haverhill. Most of their products are purchased from two suppliers, Winter Gear Distributers outside Providence and Boston Fitness Supplies in Marlboro. FastFit has expanded successfully in the New England area over the past 5 years, however to expand nationally as a major retailer they need to improve the scalability oftheir operations (stores and warehouses). A key part of their strategy is to leverage information systems to automate and improve operations. A diagram of their complete non-web based operations (called the complete diagram) follows:HeadquartersStore 1Store 2CUSTOMERSBoston FitnessSuppliesWarehouseStore 3Winter GearDistributersStore 4Store 5Indicates and flow of goods and/or informationFastFit Case Study (v9)The incomplete system diagram below may be used to answer the following questions. Take as many pages as you need, the page limits in the syllabus do not apply. The questions should be answered using your common sense and knowledge of retail because we have all bought things at a store. When you add arrows to the diagram below label each arrow. You may draw the diagrams by hand but use ink.FF HQFFWarehouseCustomerSupplier HQSupplierWarehouseFF StoreGeneral Questions1. Mark the main flows of goods and $ in the diagram with labeled arrows and explain. No less than 6 arrows and no more than 9 should be shown. Customer Questions (focus on the customers and FastFit circles) 2. a) List the specific items of information that are usually gathered at the POS (Point of Sale terminal or cash register) and recorded when a customer checks out (assume we do not know nor do we ask for any customer information)? b) Then list and briefly explain three important uses of this information at the store by the store manager and three at headquarters mentioning the specific information used (6 total uses some using two or more items of information)?3. Assume HQ is responsible for replenishing inventory at the stores. a) List what information is needed and how the decision is made. b) List where the information needed comes from (which circle). c) List the reasons why we didn?t have each store decide what to order from the warehouse?FastFit Case Study (v9)Supplier Questions (focus on FastFit and Supplier circles)4. a) Draw a system diagram that show the key flows between FastFit (HQ and Warehouse) and a supplier (HQ and Warehouse) including orders, supplier order confirmation and invoices and other flows that are important. The diagram will have 4 circles and at least 7 arrows but no more than 9. b) List the reasons the buying/selling process between FastFit and the supplier is more complicated than between FastFit and the Customer?


Paper#54586 | Written in 18-Jul-2015

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