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BUSN - Starbucks case study (page 471) Analysis




Question;Read Starbucks case study (page 471) and;analyze;1. Identify their mission and the vision of their;current CEO;2. Assess the macro environment (specific to the;industry not to the firm) or PESTEL analysis;3. Assess the micro environment (be sure to include;the relationships it has with its stakeholders - channels, suppliers, other;allied firms, customers, employees etc);4. VRIO analysis of the firm's resources;5. Assess the competitive environment (analysis of;the strengths of the competitors), with consideration of success factors for;the industry;6. Apply Porter's five forces to the industry;7. Apply Porter's Diamond Model to their;non-domesticmarket;(geographic break-down);8. Construct a SWOT analysis of the firm;9. Based on the SWOT analyze its current business;portfolio or create an SBU analysis for the organization and identify theinvestment opportunities for each SBU.;10. Looking at the environmental constraints and;the mission and vision of the firm - what appears to be their current;over-arching corporate strategy sometimes called their generic strategy can be;established from a TOWS Matrix, construct a TOWS matrix (see mini-lecture).;11. Based on the Corporate strategy what should be;the business level strategy for each SBU (see mini-lecture for help or chapter;7). Use the organizational structure from the Annual Report for SBUs;recognition and BCG product portfolio analysis for identifyinginvestment opportunities for each SBU.;Refer to the performance (share price and keyfinancial statistics) of the;company, as to point out the strategic problem.;12. Strategy and the environment are said to be;dynamic. The strategy influences the stakeholders and the stockholders;influence the strategy. For example when analyzing customer segments, firm's;identify the their targetmarket;that have buying behaviors are synergistic with the firm's;resource and capabilities and their strategic direction. They hire employees;that have the knowledge to support the strategy. Similarly they form;relationships with their channels and suppliers to help leverage their current;resources and implement their strategy. Even stakeholders look at the firm and;its strategy to assess the value of the organization (this value can be for;value that they add for each stakeholder) and its long term viability In your;discussion of the strategy of the firm discuss these factors and the impact of;the strategy on each of the firm's stakeholders.;Note: in strategic planning the process most firms;create plans using a business writing style.;Visuals, graphics, and bullets are used to;condense the report into an easy to read document.;Subheadings are very important as well and you may;find that each subheading begins a new page in order to fit the topic on one;page. When I evaluate this analysis it will be for content and presentation of;the information. You may use either MLA or APA styles for your referencing -;just be consistent throughout the document, selecting only one format.;Please see the background of the case, and scan;the environment for the company in question, as it must be relevant for the;business. You should consider factors in the environment important for the;specific corporation. I chose cases with global perspective (look at the rubric;requirements), so we look at the global environment, with some regional;segmentation (differences observed, only those which are critical for the;business to be analyzed).;The main objective of the case analysis is the;application (use) of the strategic analysis tools listed in the instructions;examples of those are in the textbook chapters1-7, for -first, strategic;problem(s) identification -next, recommendation of the strategy addressing;strategic problem(s) The closes example of the case analysis is presented in;the textbook in Appendix 12.C as Student-Written Strategic Audit. Please;remember to use charts and tables for presentation of all required tools


Paper#54699 | Written in 18-Jul-2015

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