Question;115. Which of the following is included in Porter's;Five Forces Model?;A. Loyalty expenses.;B. Supply chain management.;C. The power of competitors.;D. Systems thinking.;116. Kevin Campbell is an incoming freshman at your;college. Kevin is frustrated by the cost of books, tuition, and expenses, and;he also needs to purchase a rather expensive laptop. In an effort to save;money, Kevin begins a Facebook group finding other college students who need to;purchase laptops. Soon, Kevin's Facebook group has close to 100,000 students.;Kevin decides to collectively approach different computer companies to see if;his group qualifies for a special discount. What business strategy is Kevin;using to purchase laptops?;A. Collecting business intelligence.;B. Decreasing entry barriers.;C. Purchasing a substitute product.;D. Increasing buyer power.;117. What are costs that make customers reluctant to;switch to another product or service?;A. Support activities.;B. Switching costs.;C. Loyalty rewards.;D. Value chain activities.;118. Callie Crystal owns and operates one of the most;successful local coffee shops in Denver, called The Edgewater Caf?. Each time;customers purchases their 100th cup of coffee at The Edgewater Caf?;they receive a free pound of coffee of their choice. What is Callie attempting;to create with her unique "Free Pound of Coffee" marketing;program?;A. Reducing buyer power with a loyalty program.;B. Increasing buyer power with a loyalty program.;C. Decreasing supplier power with a differentiated product.;D. Creating a substitute product.;119. What includes all parties involved, directly or;indirectly, in obtaining raw materials or a product?;A. Support chain.;B. Supply chain.;C. System chain.;D. Supply choice.;120. Which of the following represents a company in a;supply chain?;A. Customer and competitor.;B. Supplier and competitor.;C. Knowledge worker and supplier.;D. Supplier and customer.;121. In the center of Porter's Five Forces Model is;competition. Which of the following represents the four outer boxes?;A. Buyer power, systems power, threat of false entrants, and threat of;substitute products or services.;B. Buyer power, systems power, threat of new entrants, and threat of;substitute products or services.;C. Buyer power, supplier power, threat of new entrants, and threat of;substitute products or services.;D. Business power, supplier power, threat of new entrants, and threat of;powerful services.
Paper#55241 | Written in 18-Jul-2015Price : $22