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Chapter 01 Management Information Systems: Business Driven MIS

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Question;143. Your boss, Kerry Miller, has asked you to analyze;the soft-drink industry using Porter's Five Forces Model. Which of the;following represents a substitute product in the soft-drink industry?;A. Pepsi requires stores that carry Pepsi products to commit to minimum;orders of 1,000 cases.;B. Walmart negotiates a lower cost per bottle from Coke in exchange for;premium shelf space in every Walmart store.;C. Zevia Natural Diet Soda begins selling directly over the Internet.;D. Vitamin water, fruit juice, coffee.;144. Your boss, Kerry Miller, has asked you to analyze;the soft-drink industry using Porter's Five Forces Model. Which of the;following represents rivalry in the soft-drink industry?;A. Pepsi requires stores that carry Pepsi products to commit to minimum;orders of 1,000 cases.;B. Walmart negotiates a lower cost per bottle from Coke in exchange for;premium shelf space in every Walmart store.;C. Zevia Natural Diet Soda begins selling directly over the Internet.;D. Coke and Pepsi submit bids to the owner of a football stadium for the;exclusive sale of their products during games.;145. Porter identified three generic strategies that a;business could follow after identifying a market it wanted to enter. Which of;the following is not included as one of Porter's three generic;strategies?;A. Broad differentiation.;B. Supplier cost differentiation.;C. Focused strategy.;D. Broad cost leadership.;146. When analyzing Porter's three generic strategies;for entering a market, if you have a focused strategy what market should you;target?;A. A niche market.;B. A broad market.;C. Neither niche or broad markets.;D. Both niche and broad markets.;147. Which of the following offers an example of a company;operating in a narrow focused-market operating as the low-cost provider?;A. Walmart.;B. Tiffany & Co.;C. Neiman Marcus.;D. Payless Shoes.;148. Broad differentiation, broad cost leadership, and;create the three generic strategies identified by Porter.;A. Narrow market leadership.;B. High cost versus low cost.;C. Focused strategy.;D. None of these.;149. Jennifer Bloom is writing a paper, and she must;determine which of Porter's three generic strategies The Museum Company has;implemented. Jennifer finds out that The Museum Company offers specialty;products found only in museums around the world to affluent customers. What;would Jennifer determine The Museum Company is using as its generic;strategy?;A. Broad market, low cost.;B. Narrow market, high cost.;C. Broad market, high cost.;D. Narrow market, low cost.

 

Paper#55245 | Written in 18-Jul-2015

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