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Week 5 ?Alliance Supermarket? Case Study - BUS 644 Operations Management - Ashford BUS644 A+




Question;Alliance Supermarket and Point-of-Sale (POS) Systems.;Read the ?Alliance Supermarket? case study in Chapter 10 of your text.;In a two- to- four page paper, answer questions 1 & 2 in accordance;with APA guidelines as outlined in the Ashford Writing Center.;Alliance Supermarkets;Alliance;Supermarkets has been using a point-of-sale (POS) system for some time;to track its inventory. The system uses a laser scanner to read the;universal product code (UPC) on each item at the checkout container. The;UPC is a number that uniquely identifies the product on which it;appears. Currently, Alliance is using the UPC information to update;inventory records for each item. Although the system has greatly;improved the company?s ability to replenish inventory promptly, the;company still has some problems. For example, sudden changes in demand;for a particular item can catch the company by surprise as it bases;inventory replenishment on historical demand patterns. Further, demand;patterns and preferences may vary from one store to another depending on;the customers served by each, but the inventory system groups all;demand information together and treat each store equally. Finally, the;manufacturers that make the products stocked by Alliance Supermarkets;are always pressuring Alliance to help them target appropriate customers;for special promotions and sales.;The;chief information officer (CIO) of Alliance realizes that much more;could probably be done with the data collected from its POS system. For;example, the company could analyze the relationship between each;product?s sales and weather patterns. It is even possible to analyze an;individual customer?s buying habits and identify instances when a;customer may be persuaded to try a different brand of a certain product.;Suppose;you have been asked to study this situation and suggest possible new;and innovative uses for the information generated by the POS system.;Ideally, these ideas should help Alliance better serve its customers by;ensuring that adequate quantities of each item are available, that costs;are kept low, and that customers are made aware of new products that;may interest them.;a. What information may help Alliance reduce costs while providing better service?;b. If purchase information can be obtained on individual customers, what new approach could be used by Alliance?;Your;paper should be in paragraph form (avoid the use of bullet points), and;supported with the concepts outlined in your text. Do not include the;original questions of the assignment in the paper.;Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.


Paper#55313 | Written in 18-Jul-2015

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