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ECO/365 (analyzing the current market conditions)




Question;Imagine you are part of a strategic planning group;at a large corporation that is considering developing a new proposed product.;The marketing director has asked your team to do a competitive market analysis;to determine the product?s potential success. The analysis will focus on your;primary competitor in the product?s market.;Selecta potential competitive organization;and a product in that organization.;Writea 1,400 ? 1,750-word paper of no more;than analyzing the current market conditions. Address the following topics;? A short history of the organization and a;description of their product;? Factors that affect demand, supply, and;equilibrium prices in the market in which the competitor organization operates;Define the market for your chosen product, including an analysis of its;competitors, potential customers, or potential buyers.;? Any issues or opportunities your;organization or industry faces that affect its competitiveness and long-term;profitability with regards to your product: This may include, but is not;limited, to the following elements.;?;Price elasticity of demand;?;Technological innovation;?;The relationship between the amount of labor;capital employed and the law of diminishing marginal productivity;?;Cost structure;o Factors;affecting variable costs, including productivity and others that change the;supply of and demand for labor;o Factors;affecting fixed costs;Make recommendations on how your;organization can maximize their profit-making potential, and successfully;compete in the new market. Consider the effect your recommendations may have on;marginal revenues and costs.


Paper#55314 | Written in 18-Jul-2015

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