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Managerial Economics Assignment




Question;Question 1The following is taken from the San Jose Mercury News, July 27, 2000:?The Mexican arm of U.S. Internet giant America Online Inc. said on Wednesday it started a financing program to help aid in the purchase of personal computers, joining a list of companies that have launched similar programs to promote Internet use.?AOL will be joined in the program by computer giant Compaq Computer Corp. and Mexico?s second-largest banking group Banamex Accival, AOL said in a statement.?The program, known as ?PC Facil? (Easy PC) aims to help clients acquire a PC, enabling them to hook up to the Internet and the ?unique benefits? of AOL service, said AOL Director of Markets Erick Sydow. In Mexico there are only an estimated five personal computers per 100 people, which is one of the reasons that Internet use there is still low.?Using the economic analysis, briefly answer each of the three questions below:a. What potential benefits did AOL expect to receive from subsidizing computer sales in Mexico?b. What observations can you make about the cross-elasticity of demand for AOL services and computer ownership?Question 2You operate a small but popular and profitable restaurant/bar in a college town. There are several other restaurants and bars nearby. You have conducted a market research study and discovered that the price elasticity of demand for local residents is lower (less elastic) than the price elasticity of demand for college students, who are usually in town only while the college is in session about 9 months out of the year. Discuss at least two pricing strategies you can use to increase your revenues and analyze them in terms of their ability to generate additional profits. Indicate any additional assumptions you are making.Question 3Assume the operations manager at the company you own prefers to put in low effort rather than high effort. In order the manager to exert high effort, his expected financial gain must be at least $60,000 higher than if he puts in low effort. You are evaluating three possible compensation packages:A flat salary of $300,000A payment equal to 5% of the expected profits from the profit centerA flat payment of $200,000 plus 5% of any profits over $10 million.a. Discuss the effects of each of the compensation packages on company profits and the behavior of the manager. What assumptions are needed in order to compare the expected values and risks associated with each option?b. How would a risk averse versus a risk neutral manager view the different compensation packages?Question 4Explain how incomplete information can cause market failure. Give at least one example of this type of market failure and explain how government intervention has been used to correct the problem. How effective has this form of intervention been? Use the material from this course to support your answer


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