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Question;Final Project Phase II: Summary;Final Project;You began your Final Project in Unit 5. Now based on;your graded and returned outline from Unit 5, you will use this outline;to guide your final 3 to 4 page paper (not including the title and;references page) due in this unit.;The European Union Scientific Committee on Food;conducted a study last year, and found that while caffeine levels in;energy drinks were safe, more studies were needed to assess the dangers;of taurine and glucuronolactone.;Ravi and Keith have been contacted by a French beverage;firm seeking a joint venture with Zip-6 in that country. Since sales of;rival Red Bull, according to Nordqvist (2004), has been banned in;France because of health concerns with two of its ingredients, taurine;and glucuronolactone, Ravi is viewing this proposed joint venture with;great interest since Zip-6 does not contain these questionable;ingredients. Nils noted that France is a member of the European Union (EU);and sees this as possibly the next major market for the company. A;presence in France would give Zip-6 access to all EU countries. This;seems particularly promising since France, Denmark, and Norway (all EU;countries) have banned the sales of Red Bull within their borders. For;your Final Project, you are asked to assume the role of a Zip-6 analyst;that has been assigned the task of researching the French beverage;market and the European Union trade rules and to prepare the following;Using the information you gained from your research in;part 1 as a starting point, and any additional information you find now;in Unit 9, respond to the following checklist items;Checklist;Background of European Union Trade Policies including;the history of the European Union, political, economic, and cultural;factors.Your assessment of the pros and cons of Zip-6?s involvement in this venture and your final recommendations.Include: Pros and Cons on entry strategyWrite a 3 to 4 page paper with additional title and;references page in APA format. Submit your paper to the Dropbox before;the end of Unit 9.;Resources;European Trade:;;References;Nordqvist, C. (2004, February). French ban on Red Bull (drink) upheld by European court. Medical News Today. Retrieved from


Paper#57083 | Written in 18-Jul-2015

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