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ECO - Ashford University Week 5 final




Question;Final Paper the final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a marketing research issue for the Final Paper from the cases at the beginning of each chapter in the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue. Although the actual research does not need to be conducted, you need to describe how to carry out each step of a marketing research plan, as listed below, in relation to your marketing issue:1. The need for marketing research2. The marketing research problem3. Research objectives4. Research design5. Information types and sources (primary and secondary)6. Methods of accessing data7. Design data collection forms (or scripts)8. The sample plan and size9. Methods of collecting data10. Analyze data (if data is not collected, describe the methods that should be used to analyze it)11. How the report should be presented and to whomWriting the Final PaperThe Final Paper:1. Must be 8 to 10 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center2. Must begin with an introductory paragraph that has a succinct thesis statement3. Must address the topic of the paper with critical thought4. Must end with a conclusion that reaffirms your thesis5. Must use at least six scholarly resources6. Must document all sources in APA style7. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center


Paper#57590 | Written in 18-Jul-2015

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