Traditional Case 1 (Aries Catering and Aries Tours) pg.349 1. In a narrative format, discuss the key facts and critical issues presented in the case. 2.Discuss the challenges Avetik Ghukasyan is facing and possible shifts in strategy that might be required to address them. 3. Identify crises that Ghukasyan might face and discuss the accompanying worst case scenarios for each. What action can he take to minimize the likelihood that they will occur and/or minimize the damage that they might inflict on the company? 4. Suppose you are Avetik Ghukasyan. How can you utilize your previous success and first mover advantages to stay ahead of the new competitors rapidly entering the industry?
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