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health policy




Question;As;part of your advocacy efforts, you might to decide to develop a;marketing plan. These can take many forms but often draw on the;techniques of advertising.;For;your final Application you will develop a marketing plan. You may;develop this for the public health issue you described in this week?s;Discussion, or you may choose one of the following;Increasing the consumption of low-fat milk and whole-grain carbohydrate sources (to reduce refined carbohydrates)Decreasing TV time for preschoolers and elementary school childrenWrite a two to three page paper in which you describe your strategic marketing plan. Your plan must include these elements;Goals;Objectives (include measurable objectives);Selected audience(s);Core strategy (including the four P's of marketing as well as any relevant partnerships or policies);Evaluation;In describing your core strategy, refer to the four P?s of marketing. As a reminder, product, price, place, and promotion;constitute the marketing mix?the group of variables that a marketer can;alter to achieve the desired public health outcome of behavior change.;The product is the specific behavior change, good, service, or program of interest.;The price;is the cost that must be borne by the target audience in terms of;monetary expenditure, time, discomfort, inconvenience, and so forth.;The place refers to channels of distribution, including the outlets through which the product is available;The promotion;involves some combination of advertising, media relations, promotional;events, advocacy, and entertainment used to communicate with target;audience members about the product.;In;your paper, make sure to consider why individuals in your selected;audience(s) might oppose your goal. Explain in your plan how will you;counter this potential opposition, as well as how you will evaluate it;for its effectiveness.


Paper#58244 | Written in 18-Jul-2015

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