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You are to develop the fundamentals of strat...

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You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Honda Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to better understand their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms: * legal, social, and economic environments * management structure * operational and financial issues * impact of potential change factors * an analysis of strategic intent * future performance projections for at least five years * social and external challenges * current manufacturing facilities and distribution systems * market demand and demographics * alternative fuels and propulsion systems Your document must evaluate, compare and contrast Ford?s and Honda?s current position on these issues, then respond to the following: 1. Take the perspective of Ford?s Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford?s weaknesses and what you would do about it. 2. Take the perspective of Honda?s Director of Strategic Planning to develop a full SWOT analysis of Honda, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Honda?s weaknesses and what you would do about it. 3. If you were Honda, propose a complete strategy (implementation, ramification and evaluation) explaining what would you do about the alternative fuel vehicle issue? ? Do not propose an alternative fuel vehicle strategy for response to questions 1 or 2. Deliverable Length: There is no set deliverable length for this assignment. As a graduate business student, you are required to provide a well-researched and analyzed comprehensive response to every assignment question. Brief, vague, generic, or non-definitive responses will not earn good grades. All individual project assignments require a minimum of three (3) scholarly sources. You are welcome and encouraged to use the David text book and the course materials that came for this course; however, make sure to use a minimum of at least three (3) scholarly sources as well. Your report MUST include a reference list. All research should be cited in the body of the paper. Reports without citations may not earn any higher grade than a ?C? letter grade. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper. Please note that if you have a source in your reference section, you need to cite it in the body of the paper per APA guidelines and vice-versa. Please submit your assignment as a Word document in APA format. Objective: The Objective of the Unit 5 IP Assignment will involve the following the Course Outcomes and Grading Criteria with their respective percentages for the Grading Rubric: * Analyze the relationships between a firm and the political and economic forces within its community. (60%) * Apply critical thinking skills to analyze business situations. (30%) * Use effective communication techniques. (10%) # Objective: Research and discuss some of the changes occurring in the way that organizations structure themselves and their work. # Analyze the relationships between a firm and the political and economic forces within its community. # Apply critical thinking skills to analyze business situations. # Use effective communication techniques. The body of the paper should be at least 5 pages in length with academic sources.

 

Paper#5872 | Written in 18-Jul-2015

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