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##### Continue the Springdale Shopping Survey at the end of Chapter 5

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Question;Continue the Springdale Shopping;Survey at the end of Chapter 5 in the Integrated Cases section in Introduction;to Business Statistics. You will again need the dataset in the file named;SHOPPING that you downloaded from the Premium Web Site in module 1. Write a;short report that includes an introduction, a conclusion paragraph and a body;which answers fully the two questions posed in the problem. Please include any;tables of calculations and graphs associated with this problem in the body. It;should be double-spaced and in APA style format.;The contingency tables and relative frequency probabilities in this exercise;are based on the springdale shopping survey database. Data are in the computer;file Shopping. INformation like that gained from the two parts of this exercise;could provide helpful insights into nature of the respondents, their;perceptions, and their spending behaviors. IN particular, part 2 examines how;conditional probabilities related to spending behavior might vary, depending on;the gender of the respondent.;1. Based on the relative frequencies for respondents to each variable;determine the probability that a randomly selected respondent;A. [variable 4] spend at least \$15 during a trip at springdale mall;B. [variable 5] spends at least \$15 during a trip to downtown;C. [variable 6] spends at least \$15 during a trip to west mall.;Comparing the preceding probabilities, which areas seem strongest and weakest;in terms of the amount of money a shopper spends during a typical shopping;visit?;D. [variable 11] feels that Springdale mall has the highest quality goods.;E. [variable 11] feels that downtown has the highest quality goods.;F. [variable 11] feels that west mall has the highest quality goods.;Compare the preceding probabilities, which areas are strongest and weakest;in terms of quality of goods offered.;2. Set up a contingency table for the appropriate variables, then determine the;following probabilities;A. [variable 4 and 26] Given that the random respondent is a female, what is;the probability that she spends at least \$15 during a trip to Springdale Mall?;Is a male more likely or less likely than a female to send at least \$15 during;a visit to this area?;B. [variables 5 and 26] Given that the random respondent is a female, what is;the probability that she spends at least \$15 during a trip to Downtown? Is a;male more likely or less likely than a female to send at least \$15 during a;visit to this area?;C. [variables 6 and 26] Given that the random respondent is a female, what is;the probability that she spends at least \$15 during a trip to West Mall? Is a;male more likely or less likely than a female to send at least \$15 during a;visit to this area?;Based on the preceding probabilities, at which shopping areas are males and;females most likely and least likely to spend \$15 or more during a shopping;visit?

Paper#60404 | Written in 18-Jul-2015

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