Description of this paper

How many possible product profiles can be created with a conjoint analysis problem

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solution


Question

Question;How many possible product profiles can be created with a conjoint analysis problem including 5 brands, 4 designs, 3 warranty levels, and 3 prices? How many degrees of freedom are there? Would each respondent need to evaluate each product combination to obtain good results?

 

Paper#60936 | Written in 18-Jul-2015

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