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STATS - Case Studies Southwestern University

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Question;Problem1. Use the forecasting module that you opened in the POM-QM for Windows software to solvethe case study (Southwestern University). For this case study, you are required to build a forecasting model. Assume a linear regression forecasting model and build a model for each of the five games (five models in total) by using the forecasting module of the POM software.2. Answer the three discussion questions for the case study, except the part requiring you to justify the forecasting technique (Heizer & Render, 2011, p.146), as linear regression would be used.Case Studies Southwestern University: (B)*Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to20,000 students. The school is a dominant force in the small city, with more students during falland spring than permanent residents.Always a football powerhouse, SWU is usually in the top 20 in college football rankings. Since thelegendary Bo Pitterno was hired as its head coach in 2003 (in hopes of reaching the elusivenumber 1 ranking), attendance at the five Saturday home games each year increased. Prior toPitterno?s arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket salesbumped up by 10,000 just with the announcement of the new coach?s arrival. Stephenville andSWU were ready to move to the big time!The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existingSWU stadium, built in 1953, has seating for 54,000 fans. The following table indicates attendanceat each game for the past 6 years.One of Pitterno?s demands upon joining SWU had been a stadium expansion, or possibly even anew stadium. With attendance increasing, SWU administrators began to face the issue head-on.Pitterno had wanted dormitories solely for his athletes in the stadium as an additional feature ofany expansion.SWU?s president, Dr. Joel Wisner, decided it was time for his vice president of development toforecast when the existing stadium would ?max out.? The expansion was, in his mind, a given. ButWisner needed to know how long he could wait. He also sought a revenue projection, assumingan average ticket price of $50 in 2010 and a 5% increase each year in future prices.Discussion Questions1. Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2011.2. What revenues are to be expected in 2010 and 2011?3. Discuss the school?s options.* This integrated case study runs throughout the text. Other issues facing Southwestern?s footballstadium include (A) managing the stadium project (Chapter 3), (C) quality of facilities (Chapter 6),(D) break-even analysis of food services (Supplement 7 web site), (E) locating the new stadium(Chapter 8 web site), (F) inventory planning of football programs (Chapter 12 web site), and (G)scheduling of campus security officers/staff for game days (Chapter 13).Homecoming games.a During the 4th week of each season, Stephenville hosted a hugely popular southwestern crafts festival. This event brought tens ofb thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance.

 

Paper#61824 | Written in 18-Jul-2015

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