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Please read and review the Chapter 6 Case Study: (Case Study is attached to this assignment);Asking the Customer by Asking the Database (page 243 of your text);After your review, please answer the following questions and formulate them into an APA formatted paper;What concepts in this chapter are illustrated in this case?;Why would a customer database be so useful for the companies described in the case? What would happen if those companies had not kept their customer data in databases?;How effective is the SAS statistical modeling software described in this case study? Explain your answer.;How did better data management and analytics improve each company?s business performance? Give examples of two decisions that were improved by mining these customer databases.;Describe some of the weaknesses of predictive analytics. What management, organization, and technology factors are responsible for these weaknesses?;Why is the purpose of Target?s predictive analytics team? What are the benefits of predictive analytics?;Are there any ethical issues raised by mining customer database? Explain your answer.;Protocol;Write in APA format;Each item will have a proper APA heading;Response to each of the 1-7 items above must be at least 150words;The paper must have at least five (5) reputable sources with proper citations from these sources;Please submit by the due date


Paper#66350 | Written in 18-Jul-2015

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