Description of this paper

(TCO A) Based on the examples in the text




1. (TCO A) Based on the examples in the text, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to attract customers, what would be the best use of information technology from the list below? (Points: 10);Use IT to increase supplier loyalty.;Use IT to increase operational efficiency.;Use IT to create new products and business models.;Use IT to help survive government reporting requirements.;Use IT to achieve customer intimacy.;Question 2. 2. (TCO A) Networking and telecommunications technologies, along with computer hardware, software, data management technology, and the people required to run and manage them, constitute an organization's (Points: 10);data management environment;networked environment;IT infrastructure;information system;Question 3. 3. (TCO B) The value chain model (Points: 10);categorizes five related advantages for adding value to a firm's products or services.;sees the supply chain as the primary activity for adding value.;categorizes four basic strategies a firm can use to enhance its value chain.;helps a firm identify points at which information technology can most effectively enhance its competitive position.;Question 4. 4. (TCO C) Which common database challenge is illustrated by the text's discussion of receiving multiple pieces of the same direct mail advertising with an identical address? (Points: 10);Data normalization;Data accuracy;Data redundancy;Data quality;Question 5. 5. (TCO D) The Internet is based on which three key technologies? (Points: 10);TCP/IP, HTML, and HTTP;TCP/IP, HTTP, and packet switching;Client/server computing, packet switching, and the development of communications standards for linking networks and computers;Client/server computing, packet switching, and HTTP


Paper#69152 | Written in 18-Jul-2015

Price : $22