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Create a detailed with a least 4 bullets in each section of your e-business Marketing Mix (4 P's) Product, Place, Promotion, Price;Marketing Mix is one of the main components of successful marketing which helps a company to sustain strong market position and remain competitive. The marketing mix means demand-influencing variables available to the organization. The classic description of the marketing mix, although something of a simplification, is the as the four ?P?s: Product: What type and range of product or service should a company provide? Price: What price should be set for each product or service? Promotion: How do a company best communicate with target customers and convince them to buy an offer? Place: What channels of distribution and what levels of service are appropriate? (Boone, Kurtz, 1992).


Paper#69300 | Written in 18-Jul-2015

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