Case Study: Case Study 6.4 - pgs 292-293 In a narrative format, discuss the key facts and critical issues presented in the case. This case highlights the challenges presented when obtaining funding for innovative projects that have little "market application." In other words, raising money to fund projects without a definitive upside for investors is very difficult. Provide an analytic summary of how this project was finally funded. What were the primary motives for the project. Consider yourself an executive responsible for developing, funding, and executing this project. How would you proceed? Understanding the nature of the project, would you consider crowdsourcing/crowdfunding as an option? Why or why not?
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