QUESTION 1;Too many business plans describe in great detail what an entrepreneur intends to accomplish and pay little, if any, attention to the strategies to achieve those targets.;True;False;5 points;QUESTION 2;Criteria for a "good location" are universal and apply to all types of small businesses.;True;False;5 points;QUESTION 3;The best way, and possibly the only way, for small retailers to compete effectively with the giant "category killers" and "big box" competitors is to offer lower prices than these rivals.;True;False;5 points;QUESTION 4;The majority of customers who stop patronizing a particular store do so because;its prices are too high.;its quality is too low.;an indifferent employee treated them poorly.;it failed to advertise enough.;5 points;QUESTION 5;Prime selling space should be reserved for items that are slow sellers so that customers will notice them.;True;False;5 points;QUESTION 6;Which of the following is an advantage of locating in a central business district?;Low rent;Easy and abundant parking.;The ability to attract customers from the entire trading area.;Moderate to low levels of competition.;5 points;QUESTION 7;Office design has little impact on workers' job performance, job satisfaction, and ease of communication.;True;False;5 points;QUESTION 8;An effective search engine optimization (SEO) strategy must recognize the three basic types of search engine results: natural or organic listings, paid or sponsored listings, and paid inclusion.;True;False;5 points;QUESTION 9;Increased traffic flow can be beneficial to similar businesses located in close proximity to one another, such as auto dealers, clothing retailers, and antique shops.;True;False;5 points;QUESTION 10;A key customer benefit of a product or service that sets it apart from the competition answers the critical question every customer asks: "What's in it for me?" and is known as;its brand identify.;the unique selling proposition (USP).;total quality management (TQM).;branding.;5 points;QUESTION 11;For an entrepreneur, a business plan;is of relatively little importance due to the dynamic nature of the marketplace.;is synonymous with the marketing plan.;tends to stress how the entrepreneur will operate rather than detailing what he/she wants to accomplish.;contains both a marketing plan and a financial plan.;5 points;QUESTION 12;The purpose of zoning regulations is to;restrict the growth of businesses.;contain similar types of activities in suitable locations.;help new businesses "incubate" in their startup period.;build the traffic volume for retail and service businesses.;5 points;QUESTION 13;One common mechanism to attract international visitors is to include several;alternative forms of payment options.;language buttons.;images reflecting multiple cultures.
Paper#75597 | Written in 18-Jul-2015Price : $22