MKT 571 Week 4 DQs;1. Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 (attached) in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future? 250-300 words;2. Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time? 250 words;3. What are some factors companies need to consider before attempting to enter foreign markets? Assuming you had $250,000 and were setting up a market program for a product in a foreign country, what country would you select and what mode of entry would you use to enter the selected country: exporting, franchising, joint venture or wholly-owned subsidiary? What are some of the advantages and disadvantages of your chosen method of global entry?
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