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MKT 571 Week 3 DQ




MKT 571 Week 3 DQ;1. What should a company consider when attempting to develop a newproduct? Can you name one specific new product that failed? What doyou believe were the causes of this failure? How would you have handled the product launch differently?;2. What marketing strategies do you think are the most effective inimproving service quality for a business? Explain why. How does theproduct or service influence your choice of marketing strategies?;3. Explain whether you would test market the following newlydeveloped products prior to a full-market launch Blueberry flavored milk & Jewelry with smart phone technology.What are the benefits and risks of performing test marketing toproduct developers or product managers?


Paper#79063 | Written in 18-Jul-2015

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