MKT 571 Week 6 Product Launch Plan;Product Launch Plan;Develop a product launch plan for two markets (domestic and international).;Write a 2,800- to 3,500-word paper explaining each of the following elements in your team?s Product Launch Plan;? Product description;? Product positioning;? Targeting;? Market needs;? Market potential and market growth;? Company SWOT analysis (include analysis from both countries chosen);? The competition;? Marketing objectives and marketing strategy;? Pricing;? Marketing communication (including public relations);? Distribution strategy (domestic and international market entry);? Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years);? Marketing research conducted for the plan;Format your paper consistent with APA guidelines.
Paper#79107 | Written in 18-Jul-2015Price : $22