MKT 571 Week 5 DQs;1. Why is total customer service (TCS) so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company?;2. Should a competitive analysis always be done before making any marketing decisions? Explain the advantages and disadvantages of doing the competitive analysis before making the decisions.;3. Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?
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