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Ray?s Pizzeria




Please read the instructions carefully and provide what is being requested.;A new client of yours, Ray Marquez, wants to open a small diner selling pizzas, chicken wings, salads, French fries, and sodas. He is planning to open the diner on the 1st of July, 2013.;You, as an independent consultant, have been hired to develop a cash pro forma budget for his business venture (note: this is a spreadsheet that helps forecast income and expenses over a period of time). It can be used to plan for and manage the business if done correctly.;Assignment;Using Microsoft Excel, construct a monthly proforma cash budget for your client for the first year of operations.;Use the file called ?Diner Template Summer 2013? for your starting point. This is the file that must be downloaded and used as the basis for your assignment. Do not make any changes to this pre-designed template.;Do not use a template from a previous semester ? this is considered academic dishonesty and will be subject to disciplinary action.;Place the finished cash pro forma on a worksheet labeled ?Cash ProForma".;Place all your case assumptions data on a separate worksheet. Label the worksheet "Assumptions" (note: each piece of data must appear in its own cell on the Assumption sheet).;Place your start-up costs on a third worksheet labeled "Startup Costs;Create two additional worksheets for your recommendations. Label one worksheet ?Beer Recommendation?, label the other ?Entertainment Recommendation?.;Appropriate Charts (graphs): You will be creating two separate charts so create and label two additional worksheets for the charts (each chart will be in its own worksheet).;Chart One ??Monthly Product Revenue? ? this will show the monthly revenue;for each of your five products for the entire year.;Chart Two ? ?Total Product Net Income? - You want to track the total product net income for the year to determine any trends or projections in product sales.;Make sure both charts are formatted correctly (i.e. appropriate title, legend where appropriate, data series properly labeled) and they are appropriate for business use.;Information needed to complete assignment;Product Selling Prices;Pizzas will sell for $10.25 each;Wings will sell for $4.95 an order (8 wings to an order);Salads will sell for $3.50 each;Fries sell for $1.15 per order;Sodas sell for $1.25 a bottle;Cost of Goods Sold;The pizza ingredients (dough, cheese, sauce, etc.) cost $7.15 per pizza.;The frozen chicken wings cost $3.19 per order from the supplier.;Salad ingredients (lettuce, tomatoes, cheese, etc.) cost $1.23 per salad serving;Frozen fries and oil average to $.67 per order;Sodas cost about $.7 per 16 oz. bottle;The building rent is $3500 per month.;Phone will cost about $350 per month.;Electricity should cost about $675 a month.;Insurance will be $850 a month.;Advertising and promotion will be $900 a month.;Operating Hours;The diner will be open six days a week (closed on Monday).;The diner will serve lunch and dinner and will be open from 11am ? 7pm on weekdays (Tuesday ? Friday). It will need one hourly employee and an assistant manager (or manager) during these hours that the diner is open.;On Saturdays and Sundays the store will be open 11am ? 11pm and will need two hourly employees and an assistant manager (or manger).;Your client will be the manager and draw a salary of $48,500 per year (includes benefits). He will also work in the store during the busiest times, and fill in for the assistant manager on days off and sick days. The assistant manager will receive a salary of $37,500 per year (includes benefits). The hourly workers will be paid $9.75 an hour.;Tuesday through Fridays the owner expects an average of 17 customers an hour.;Saturdays and Sundays the owner expects an average of 38 customers an hour.;Demand Rate;On average, three fourths of all customer will buy a pizza, 1/2 of the customers will buy chicken wings, 3/4 of them will buy a salad, all of them buy french fries, and every customer will purchase a soda.;Start-up costs for the diner includes;Kitchen equipment: $16,250;Cash register and sales equipment: $1,250;Initial inventory: $5,500;Pre-opening marketing: $3,500;Diner fixtures (chairs, tables etc.): $4,500;Oil painting of your client?s momma to hang on the wall: $350;Licenses: $1,025;Security deposit: $6,500;First Insurance Payment: $850;Your client has $10,000 and plans to borrow the rest from the bank with a five-year loan at 6.1% interest. You are to calculate the monthly loan payment using the appropriate financial function.;Assume a tax rate of 23% if Income Before Taxes (IBT) is equal to or is greater than $23,500. Assume a tax rate of 13% if IBT is less than $23,500. You are to calculate the monthly tax payment using the appropriate logical function.;Assume that sales will grow at an average of 2.50% per month.;Assume that each month contains 4.2 weeks.;Scenario One: ?What if? Analysis;Your client is unsure if he should sell beer at the diner. He thinks he can sell a beer to every second customer (except on Sundays when no beer can be sold) and it seems to be lucrative because the beer sells for $4.75 each and costs him only $1.10 to purchase. Unfortunately your client is afraid that he would cannibalize his soft drink sales with the beer customers (one soft drink less for every beer sold). It will cost him $5,250 to purchase the beer license from the county and his monthly insurance costs would rise by another $275 per month.;What is your recommendation: Should your client offer beer to his customers?;Scenario Two: ?What if? Analysis;A former school friend of your client has a small musical trio and has planted the idea in your client?s head of adding a small musical trio to provide live music on the weekends (Saturday and Sunday). The friend states he can guarantee 7 more customers per hour if your client will hire the trio at $1,850 a month.;What is your recommendation: Would it be a profitable idea to hire the trio?;Recommendations;Show your client how these recommendations would affect the bottom line by recreating the pro forma for each scenario, and applying the data analysis to determine profitability.;You do not have to start from scratch, but note, these are completely independent pro formas. They must update accordingly from the data worksheets.;Plan on showing your analysis and discussing the proforma changes that occur under each new scenario and how it affects profitability.;Use a formatted text box (not a comment) to explain your recommendations under each new pro forma. This will be approximately a 2-3 paragraph endeavor.


Paper#79643 | Written in 18-Jul-2015

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