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Unit V Case Study




Read the CUTCO Corporation Case Study on pages 391-403 in your textbook, and answer the questions below in essay;format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source;material. All sources used, including the textbook, must be referenced, paraphrased and quoted material must have;accompanying citations using APA format.;1. Explain what is direct selling?;2. How would one respectively characterize CUTCO Corporation and Vector Marketing Corporation?;3. How is CUTCO cutlery marketed? What marketing channels are being used?;4. Does Vector Marketing Corporation use a single marketing channel, dual distribution, or multi-channel;marketing? Explain.;5. What are the possible sources of channel conflict?;6. What growth driver should serve as a strategic focus for CUTCO? Why?;7. What activity by Vector Marketing is being evaluated for channel modification? What decisions need to be;considered, and do you think Vector Marketing should continue or discontinue the activity?


Paper#79936 | Written in 18-Jul-2015

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