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Assignment 2: Market Due Week 8 and worth 300 poi...

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Assignment 2: Market Due Week 8 and worth 300 points This assignment is a continuation of Assignment 1. Write a six to seven (6-7) page paper in which you: 1. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast. 2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy. 3. Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy. 4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies. 5. Select and outline a digital strategy. Provide a rationale for your strategy. 6. Design a plan to measure marketing performance. Provide a rationale for your strategy. 7. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as

 

Paper#8879 | Written in 18-Jul-2015

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