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Please offer your interpretation of the following...

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Please offer your interpretation of the following quote from James Harrigntonfrom the research of Miller and Cioffi (2004) in chapter 10: ?If you can?t measure something, you can?t understand it. If you can?t understand it, you can?t control it. If you can?t control it, you can?t improve it.? What does this mean for retailers? (as cited in Shimp, 2010, p.288).

 

Paper#8948 | Written in 18-Jul-2015

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