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About Business strategy and Policy Note: Please u...




About Business strategy and Policy Note: Please use examples too 1. Discuss how corporate governance can support ethical strategic decisions? 2. What is assessing? And give examples 3. Business level strategies as Cost Leadership, Differentiation, Focused Differentiation and Focused Cost Leadership. Explain (with examples) TWO of these strategies. 4. Discuss TWO of the key issues related to implementing business-level strategies. About International Marketing 5. Describe two opportunities and two challenges in international marketing created by the recent advances in information technology. 6. Discuss why any TWO of the following is important to international marketing a. Understanding of the Culture b. Understanding of the political and legal environment c. Understanding of the economic environment 7. Explain the difference between direct exporting, licensing and franchising. 8. Discuss ONE of the following: d. Why should products or services be adapted for export e. Would you price your exported products higher or lower than you sell in the U.S.? Why? 9. Discuss the information you would gather in selecting a distributor or agent. 10. Discuss the factors important to channel management 11. Discuss how technology has changed international marketing 12. Explain how the following U.S. government agencies help exporters a.OPIC b.Ex-Im Bank c.Department of Commerce


Paper#9068 | Written in 18-Jul-2015

Price : $25