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True or False 1) Distribution channels are system...




True or False 1) Distribution channels are systems for conveying goods from producers to consumers.( ) 2) Intermediaries consist of agents, brokers, wholesalers, and retailers.( ) 3) Among the different types of distribution channels, there must always be at least one intermediary.( ) 4) If intermediaries are eliminated, their functions are also eliminated.( ) 5) The general rule for knowing which distribution channel is best is: Make the product available in whatever number of locations, great or small, is needed to satisfy customers.( ) 6) Distributing a product in a few choice locations is a way to practice intensive distribution ( ). 7) Luxury automobile makers are likely to use an intensive distribution strategy.( ) 8) The main difference between wholesalers and retailers is that retailers sell products directly to consumers.( ) 9) A rack jobber is a type of wholesaler who delivers goods directly to store displays.( ) 10) Sand, coal, lumber, and other bulky goods are often handled by drop shippers.( ) 11) Agents and brokers help negotiate transactions between buyers and sellers.( ) 12) Before the explosion of the Internet, nonstore retailing did not exist.( ) 13) Direct selling is a relatively new way of selling products.( ) 14) Multilevel marketing is sometimes associated with fraud and so-called "pyramid schemes."( ) 15) Video marketing often uses a TV sales pitch followed by an urge to call a toll-free number or to go to a website to place an order for the product.( ) 16) Physical distribution consists only of the transportation of products from the producer to and from intermediaries.( ) 17) Supply-chain management is mainly concerned with the tactics of moving materials and products.( ) 18) Railroads handle the greatest volume of domestic goods transported in the United States. ( ) 19) Freight forwarders bundle many small shipments together into a single large shipment for more cost-effective transportation.( ) 20) Distribution centers usually store products for much longer periods of time than storage warehouses do.( ) 21) The first promotional priority is to inform people about a product.( ) 22) The last priority of promotion is to persuade consumers to buy the product.( ) 23) Whereas advertising is paid coverage of a product, publicity is unpaid coverage.( ) 24) If you wanted to remind consumers about the existence of your product, you'd most likely use competitive advertising.( ) 25) Direct-action advertising is best used to slowly develop a desire among consumers for the product.( ) 26) Reach is the average number of times each member of the audience is exposed to an ad. ( ) 27) New media includes online ads, websites, e-direct marketing, and ads on cell phones. ( ) 28) Consumers are apt to see publicity as less credible than other forms of promotion. ( ) 29) Press conferences are sometimes used by PR departments to call media representatives to a press briefing at which they announce new information.( ) 30) Personal selling is put to its best advantage for more-expensive items.( ) 31) The cold-call sales prospecting technique is one of the easiest prospecting techniques( ). 32) The need-satisfaction presentation is by far the most preferred personal selling approach these days.( )


Paper#9225 | Written in 18-Jul-2015

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